Govt Proposes ₹50 Lakh Penalty, 5 Year Prison For Promoting, Endorsing Fairness Creams
The Health and Family Welfare Ministry has proposed the draft amendment to the Drugs and Magic Remedies, with a stringent punishment of a jail term of up to five years and a fine of up to Rs 50 lakh for advertisements for magic remedies and drugs promoting fair skin, enhancing sexual performance, treating stammering, infertility in women, premature ageing and greying of hair among others. In 2015, NDTV had declared it would not carry any fairness cream ads.The draft amendment has made several additions to the list of diseases, disorders, conditions covered in the Act. The Act says that medicines, "magic remedies" and products to cure any of these 78 diseases, disorders, conditions named should not be advertised. The new additions include ads for drugs for improving sexual performance and skin tone and treating premature ageing, AIDS, greying of hair, stammering, sterility in women etc. Under the Act, the first conviction is punishable with imprisonment of up to...